Our model
How we transform laundromats into literacy spaces
The Creative Destination model meets families where they already are by turning wait time into reading time, one neighborhood laundromat at a time.
Our Model
How it works
Scroll through each step to see how we turn a laundromat into a literacy destination.
Step 1 of 5
- 01
Identify the right laundromat
We partner with laundromat owners who share our belief that every child deserves access to books. We look for owners who are invested in their community and willing to dedicate a corner of their space to literacy.
- 02
Design the space
We work with each location to design a welcoming reading nook with books and inviting visuals. Every corner is designed to feel like it belongs, not like an afterthought.
- 03
Stock it with the right books
We curate collections that reflect the children and families who will read them, diverse authors, culturally relevant stories, and a range of reading levels from board books to middle grade. Books are donated, sourced, and refreshed regularly.
- 04
Activate the community
We engage local schools and libraries to make each location a living part of the neighborhood, not just a shelf of books, but a destination.
- 05
Sustain and grow
We track usage, refresh collections, and maintain each location on an ongoing basis. As we grow, we replicate the model in new cities, always led by community need and local partnerships.
Be part of the Creative Destination
There are three ways to help us bring literacy spaces to more laundromats.
Donate
Your gift funds book collections, shelving, and the ongoing care of each location. Every dollar goes directly to the communities we serve.
Volunteer
Read aloud at a location, help sort and shelve donations, or bring your skills to our operations. We'd love your time.
Partner
Own or manage a laundromat? Know someone who does? We're always looking for the right spaces in the right neighborhoods.